Marketing Campaign ROI Calculator

Used to determine Return On Investment ROI for email or paper marketing.

Note: The ROI Calculator is a Javascript program. You must have Javascript enabled in order to use it. All fields in the input section are required.

Input
How many customers are you marketing to?
What are the total projected marketing program costs?				$
Response Rate: What % response do you expect?					%
Conversion Rate: What % of responders do you expect will buy?					%
How much do you expect each customer to spend (on average)?				$

Results
# Respondents:		Cost per response:		$
# Buyers:		Cost per buyer/new customer:		$
Total Revenue from Program:	$	Cost per piece:		$
ROI:			%